Date range
THE NUMBERS

Headline KPIs

Order volume, revenue, and customer mix across all channels.

Total Orders
From BigCommerce
Total Revenue
Avg Order Value
Unique Customers
Attribution Events
Matched to Orders
Google Ads Orders
Google Ads Spend
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ROAS
CUSTOMER ACQUISITION

New vs. Existing

Are Google Ads reaching net-new buyers or cannibalizing your existing customer base?

All Orders — Customer Type
Google Ads Orders — Customer Type
All Orders vs. Google Ads — % Breakdown
of all orders are
New Customers
of Google Ads orders are
New Customers
Ads vs. overall new customer rate
Revenue by Customer Type
Order Count by Customer Type
GOOGLE ADS

Campaign Performance

Last 30 days · account 639-974-1670

ORDERS

Order Details

Full order ledger with attribution, customer type, and status.

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