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Distinct customers and associates who ordered in each window — for cross-checking against JDE ERP. Orders count every purchase; buyers count each person once.
Share of each channel's attributed orders that are first-time customers, versus the site-wide baseline. Above the line = acquisition; below = repeat/recycling. Counts are the attributed slice, not all orders.
Are we waking high-value, deeply-dormant customers — and how fresh is the active base? Computed on all orders, independent of attribution.
Blended spend & matched revenue across connected platforms, aligned to the same window (follows the date selector for 7/14/30 days). Meta & TikTok light up the moment their spend feed connects; until then they show attributed orders with ROAS pending.